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If people don’t understand the problem you solve, you won’t make money. Period. You can have the best product or service in the world, but if your clients don’t know why they need it, they won’t buy from you. That’s why the best way to market your business is to start with the end in […]

If it doesn’t make sense, it won’t make profits.

Sometimes, the best business decision is to hire out certain activities and get back to doing what you do best. A lot of people are afraid to do this because they think it will take away from their “specialty”. But if a job can be done by someone else more efficiently or for less money, […]

How much money is your time worth?

Having an accountant is necessary to operate a successful business. But just because our services are a need doesn’t mean that we’re a commodity. Lots of accountants are a commodity. They’ll take nearly any client that comes their way because they can do taxes and bookkeeping because they don’t understand that value that they can […]

There’s getting it done, and then there’s doing it right.