PROGRESS TO PROFITS

Profit Like a CEO

You're More of a Numbers Person Than You Think

A live 90-minute masterclass for founder-led service business owners who make money, have a team, and receive financial reports they were never taught how to read.

Sales are up, and your P&L says you made money. You're still moving cash around before payroll and wondering how you'll cover the next tax payment.

The reports that would explain it are sitting in your inbox, unopened. Nobody ever taught you which numbers matter or what to do with them, so you've been running the business on instinct and trusting the people who do read them.

Three beliefs keep owners away from their numbers

You're a numbers person who hasn't been shown how to read them yet. Three beliefs usually stand in the way.

"Looking at my numbers means facing bad news."

Bad news costs less in a report than it does in a bank balance. The owners who look early still have choices about what to do next.

"I'm not a math person."

Your financial statements run on addition and subtraction. The skill is knowing which lines to read, and you'll practice that live.

"My accountant knows my numbers."

Your accountant keeps the records. You make the decisions, and that takes knowing what the records say.

WHAT YOU'LL LEAVE WITH

  • A plain-language read on your own financial statements, so they stop feeling like a foreign language

WHO IT'S FOR

This masterclass is for you if:
You own a founder-led service business that makes money and has a team
You get financial reports but don't know what they mean or what to do with them
Sales have grown, but more money and more time haven't followed
You want a higher-quality business, one where your part in generating revenue is optional and you can work in it by choice
You want to build a business that's valuable enough to sell someday
You want to know what matters before your next big investment
It's not for you if:
You chase every sale you can get
You only look at your business at the end of the year
You aren't invested in learning more about how your business works
You're looking for bookkeeping, tax, or accounting training
You want a quick fix without looking at how your business makes money

ABOUT BRITTANY

I'm Brittany McKnight, a CPA who has worked inside public companies, banks, and small businesses. Today I help founder-led service business owners connect what their numbers say to what's happening in pricing, delivery, clients, and cash. The numbers tell me where to look, and the business tells me why.

COMMON QUESTIONS

What if I'm not a numbers person?

Come as you are. You already make number decisions every week, like pricing a job/service, approving payroll, and deciding what you can spend. I teach in plain language, and no accounting background is needed.

What if my books are a mess?

Come anyway. Messy or missing numbers show you where the business needs better information before its next big decision.

Is this a sales pitch?

It's a working training. Join our e-mail list and stay up to date about our Challenge which we'll share more info on later.

Why do I need to attend live?

As you're learning you can ask questions during the live and become more confident with numbers.

Join me live on Monday, October 12 at 11:00 a.m. ET and start reading your numbers like the CEO of your business.