There’s getting it done, and then there’s doing it right.

Having an accountant is necessary to operate a successful business. But just because our services are a need doesn’t mean that we’re a commodity.

Lots of accountants are a commodity. They’ll take nearly any client that comes their way because they can do taxes and bookkeeping because they don’t understand that value that they can actually provide.

While taxes and bookkeeping are a necessary evil to business, there’s getting it done, and then there’s doing it right, which don’t mean the same thing.

The accountants that understand the value we provide will be a higher price, but you’ll actually get a noticeable return on that investment.

Your accountant should feel like an investment, not a necessary evil.