If it doesn’t make sense, it won’t make profits.

If people don’t understand the problem you solve, you won’t make money. Period.

You can have the best product or service in the world, but if your clients don’t know why they need it, they won’t buy from you.

That’s why the best way to market your business is to start with the end in mind: know exactly what you want your clients to do when they get in touch with you or buy from you. And then make sure everything else you do supports that goal — from your website and social media presence to every interaction with potential clients through email or in person.

In order to do this, you need a clear understanding of who your ideal client is and what their needs are. That’s why we need to think through the problem we’re solving with our product or service from every angle possible. We need to get inside the head of our customers and understand their needs and desires better than they do themselves!