Build an Active, High-Impact Practice That Transforms Lives—Including Your Own
January 23, 2025
Million Dollar Med Spa Challenge
Let’s get one thing straight: this isn’t about creating “passive income.”
We’re here to help you build an active, thriving, high-impact business—one that you lead with intention, one that transforms the lives of your clients, your team, and yourself.
But let’s get real for a minute… If you’re running around trying to do it all—charting late into the night, putting out fires, chasing clients, and hesitating to raise your prices because you’re scared people won’t pay—you’re stuck. And staying stuck? It’s holding you back from the business and life you actually want.
The truth is, to truly help your clients and patients, your practice needs to be profitable. When your business thrives, everyone wins—you have more freedom, your clients get better care, and your impact grows exponentially.
This isn’t about stepping away or building something you can check out of. It’s about stepping up—we’re redefining what it means to be the CEO your business needs and embracing the parts of your business that challenge and inspire you.
When your practice operates with clear systems, a strong team, and a results-driven client journey, you’re not just building a business—you’re creating a movement:
-
A practice where your clients are empowered, confident, and transformed which flows into every part of their life.
-
A business that generates financial freedom and opportunity for both you AND your team.
-
And a legacy that amplifies your vision, your values, and your impact.
Meet Your Mentors
Brittany McKnight: I’m a Business Architect and Advisor, licensed CPA, and I’ve spent years helping business owners like you transform their practices into thriving, profitable businesses. I know the numbers, the systems, and the strategies that turn chaotic practices into streamlined, scalable powerhouses that are simple to run as they are profitable.
Check out more about Brittany here!
Kerri VanEe: I’m the Founder of a thriving, million-dollar med spa in the Midwest. With over 25 years of experience in healthcare and medical aesthetics, I’ve built a practice that delivers life-changing results for our clients and empowers my team to thrive. Since 2021, Brittany and I have worked together to take my vision to the next level, and now we’re here to help you do the same.
Together, we’re bringing you the perfect blend of back-end strategy, front-facing expertise, and no-BS leadership to help you create your own Million Dollar Med Spa.
This is Active Leadership
The Million Dollar Med Spa Challenge is designed for practice owners who aren’t afraid to get involved. This isn’t about chasing the myth of “passive” success—it’s about creating a business that thrives because of your leadership, vision, and intentional decisions.
You’ll learn how to:
-
Lead your team to operate autonomously, so they can thrive in their roles while you focus on the big picture.
-
Attract and retain the right clients—those who value your work and invest in the transformation you provide.
-
Build systems and strategies that simplify your business without sacrificing its impact.
-
Use your numbers as a tool to guide your decisions, keep your profits, and grow sustainably.
This isn’t just about scaling—it’s about creating a high-impact business that aligns with your purpose, drives change, and delivers results at every level.
What this means for you:
For Your Clients: You’ll deliver better outcomes and more consistent results, turning first-time visitors into loyal, high-value clients who trust you to change their lives.
For Your Team: You’ll foster a culture of empowerment, growth, and collaboration, where every member thrives in their role and contributes to the bigger vision.
For You: You’ll finally get to focus on the parts of the business you love most, without getting bogged down by chaos, inefficiency, or overwhelm.
This isn’t about walking away from your business. It’s about stepping into the role you were meant to play and leading with purpose.
Pre-Work to Prime Your Transformation
To get the most out of the Million Dollar Med Spa Challenge, every attendee will receive exclusive pre-work designed to help you:
-
Reflect on where your business is now and where you want it to go.
-
Identify the patterns, habits, or decisions that are keeping you stuck.
-
Begin shifting your mindset to step into your CEO role with clarity and confidence.
This pre-work isn’t just about answering a few questions—it’s about priming your mind for the transformation ahead. By the time you arrive at the event, you’ll already have the clarity and focus you need to hit the ground running.
VIP: Go Deeper with Personalized Feedback
For VIP attendees, we’re taking it one step further…
Your pre-work will be personally audited by us—Brittany and Kerri. This means you’ll get individualized feedback on your answers, ensuring you arrive at the Intensive with crystal-clear insights and actionable next steps tailored specifically to your business.
This VIP-level attention is your opportunity to go deeper, gain more clarity, and start your transformation before the event even begins.
Why This Matters
The pre-work is about more than tactics—it’s about preparing your mind for the elevated role you’re stepping into. Because at the end of the day, the biggest shifts in your business come from the shifts in how you think, lead, and make decisions.
For VIP attendees, having your pre-work reviewed ensures you’ll maximize every moment of the Intensive, with a clear focus on the strategies and actions that will have the greatest impact on your business.
Logistics
Here’s What to Expect at the Million Dollar Med Spa Challenge
Where: A luxurious retreat-style venue designed to inspire focus, clarity, and action. Think high-end comfort meets CEO vibes—because that’s exactly who you are.
When: January 23, 2025
-
VIP Guests – we will begin promptly at 9:30am CST through 5:30pm with happy hour to follow. Your email will have further instructions for parking, what to bring, and directions.
-
Virtual Guests – we will begin promptly at 9:30am CST and end at 4:30pm. Break for lunch at 12:30-1:15.
Schedule: We’ve packed the day with impactful sessions, interactive exercises, and networking breaks to keep the energy high and the breakthroughs coming.
-
Mornings are for learning: Dive into frameworks that change the way you run your business.
-
Afternoons are for doing: Workshops and hands-on activities that apply the knowledge immediately.
-
Evenings are for connection: Relax, reflect, and network with fellow med spa powerhouses.
What’s Included:
-
Gourmet meals and refreshments to keep you fueled for transformation (VIP guests only)
-
All the tools, templates, and guides you’ll need to hit the ground running.
-
A curated workbook to map out your million-dollar strategy during the intensive.
What You’ll Leave With
-
A clear roadmap for creating a team that thrives without you micromanaging.
-
A refined consultation process to turn hesitant leads into committed clients.
-
A client experience journey so flawless it’ll have clients raving about your spa.
-
The confidence to step fully into your role as CEO and make decisions for fast results.
Let’s get real for a minute, though…
This isn’t a fit for every med spa and wellness practitioner.
-
If you don’t want to grow, legit make a difference in your teams, family’s, patients, and community’s lives, this may not be for you.
-
If you want to stay small, this isn’t for you.
-
If you think that making more money makes you a bad person, this isn’t for you. I mean, you wouldn’t tell your favorite charity to not help more people would you?
BUT…
-
If you want to see why growing is actually what all your people need and makes your life simpler.
-
If you want to go from overwhelmed and underpaid to confidence boosting cash flow.
-
If you want to be able to bless more people from the margin you get back in your time and back account, then keep scrolling and let’s go…
Are You Ready?
*
Are You Ready? *
If you’re tired of spinning your wheels, working harder but not seeing results, and feeling like your business isn’t growing the way it should—it’s time to change that.
The Million Dollar Med Spa Challenge is your blueprint for building a business that works for you, your team, and your clients.
Kerri and I have done this before, and we’re here to help you do it too. But let’s be clear: this takes action, intention, and commitment.
If you’re ready to stop chasing passive dreams and start leading an active, high-impact business that thrives because of your leadership, we’ll see you at the Intensive.
